Discovery
Shoppers can enter through category pages, product pages, search results, ads, social content, or email. Each source creates different expectations.
Evaluation
Product information, images, sizing or specifications, shipping information, reviews, and policies help shoppers assess fit.
Cart and checkout
Reduce unnecessary friction while making totals, delivery expectations, and required information clear.
Post-purchase
Confirmation, shipping updates, support, and helpful product guidance are part of the funnel because they influence satisfaction and future behavior.
Retention
Relevant replenishment, complementary products, loyalty communication, and useful education can extend the relationship without overwhelming customers.
Related guides
Webinar Funnel: Structure, Pages & Follow-Up
Learn the core structure of a webinar funnel, from registration and reminders through presentation, offer, and post-webinar follow-up.
Lead Generation Funnel: From Visitor to Qualified Lead
Design a lead generation funnel that earns attention, captures useful information, and creates a relevant next step.
Online Course Sales Funnel: From Education to Enrollment
Build a course funnel that moves learners from a specific problem to a clear understanding of the curriculum, fit, and enrollment decision.
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