Sales Funnels

Sales Funnel Examples: 7 Useful Structures

Seven common funnel structures for lead generation, webinars, digital products, services, ecommerce, trials, and high-consideration offers.

Useful framework
Understand the goal
Map the journey
Form a hypothesis
Measure what happens

Lead magnet funnel

Traffic → opt-in → thank-you page → follow-up. Useful when the first goal is earning permission to continue the conversation rather than making an immediate sale.

Webinar funnel

Traffic → registration → reminders → webinar → offer → follow-up. Useful when the buyer needs education or demonstration before deciding.

Digital product funnel

Traffic → sales page → checkout → optional post-purchase offer → confirmation. It can stay compact when the offer is easy to understand.

Consultation funnel

Traffic → educational or service page → qualification → booking → sales conversation. Useful for services where fit must be established before purchase.

Ecommerce, trial and high-consideration funnels

Ecommerce typically moves product discovery toward cart and checkout. Trials emphasize activation and upgrade. High-consideration offers often add more education, proof, and human interaction before the decision.

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