Company and context
Record the company, URL, date observed, offer category, apparent audience, and how you discovered the funnel.
Acquisition
Document the source, creative angle, promise, call to action, and destination.
Journey
List each observable step and the job it appears to perform.
Offer and proof
Record public offer components, price presentation, guarantees, proof types, objections, and purchase action.
Synthesis
Finish with what you know, what you infer, and what original hypotheses are worth testing in your own funnel.
Related guides
How to Analyze a Competitor’s Sales Funnel
A structured competitor-funnel analysis method covering acquisition, messaging, pages, offers, follow-up, and the hypotheses worth testing.
How to Analyze a Competitor Landing Page
Break down a competitor landing page by audience, promise, hierarchy, proof, friction, and call to action without copying the page.
Competitor Ad Research for Funnel Strategy
Use public advertising clues to understand competitor promises, audiences, creative patterns, and likely landing-page expectations.
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